This is an interesting lifestyle business, where you're essentially curating a selection of Japanese candies. However it could be hard to scale if you're just w

This is an interesting lifestyle business, where you're essentially curating a selection of Japanese candies. However it could be hard to scale if you're just working by yourself. Great success could be your downfall if you suddenly got 1000 new subscribers at once. I would recommend thinking about what you would do if this happened, how to expand your business quickly, hiring part time workers and such. Since you're operating in Japan this could complicate things tremendously. It would be good to have a business lawyer that you could consult with. Since you're doing the two week shipments as "random" selections, perhaps you can lock your subscription list a week or two out from the next shipment date to give yourself a set number of subscribers for that shipment. This will make it easier to acquire all of the products since your subscriber number will not fluctuate. Then have a standard stock of easily acquired products pre-packaged and ready send to new subscribers who miss the lock date for the next shipment. After all, I would assume that one of the big drivers of this business is novelty. For the first few shipments, it doesn't matter too much what is sent, as long as it's new and unique. This is why you will see people subscribe for a short time and then cancel (novelty wears off).