4 ms·
We generate a press list by comparing the results of your story wizard (all of the text about your story and your business that you enter into our system) with
by pdenya 13y ago
We generate a press list by comparing the results of your story wizard (all of the text about your story and your business that you enter into our system) with reporter archives.
To go into slightly more detail, we've train classifiers for each reporter in the system using the articles they've written. Comparing your story against the articles reporters have written in the past few months gives us a very accurate picture of who might write about you and therefore who you should be spending time trying to contact.
- minimax 13y agoSounds like cool technology. Thanks for the explanation.
- pdenya 13y agonp, we do a lot of other cool things with it too and more to come. For example, when you're preparing emails for each reporter we provide recommendations for which pieces of the pitch you should send to them, based off the same machine learning system.
- founder4fun 13y agoOne way to get onto the big tech sites is to reach out to 2nd, 3rd and 4th tier tech bloggers. A lot of the 1st tier tech journalists read and follow the 2nd and below tier tech blogs. I'd love to find a service that shows me who reads or follows what. Also, a service that shows where the viral/press attention happened first and the press hits it received after. I was trying to do my own study last week on this in regards to the forgetify app. What started their press ball rolling? Was it here on Hacker News or Reddit? I wasn't able to scroll through the 1,000s and 1,000s of tweet to find it's first hit.