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There is another benefit for your last idea to send a "welcome" envelope. Shipping delay might vary between countrys, so if you tell your customer that you hav
by lepouet 13y ago
There is another benefit for your last idea to send a "welcome" envelope.
Shipping delay might vary between countrys, so if you tell your customer that you have send it just after their subscription it might educate them on the normal delay for a package to arrive, a delay which you can't do anyting about.
Then the delay for the nexts packages might seem more "normal".
- bemmu 13y agoI was thinking of using a faster shipping method for the welcome package though. Yet another benefit would be that I get to advertise a faster shipping time on the home page. Time for an A/B test perhaps :)
- Fuxy 13y agoNot to mention it would reassure customers that it's a legitimate website who intends to honor it's promise not a shady one that attracted a new victim with a cute idea. I'm quite certain the customers get nervous the first month when their package doesn't arrive because they start questioning the websites validity not because their in any hurry to get it.
- bemmu 13y agoThis is exactly it. It just seems like the right thing to do. Still I want to run a test to convince my logical side of it.