But this wouldn't affect Apple as much. By destroying the phone, they're effectively reducing the number of users. If they sold it, the number of iPhone users

But this wouldn't affect Apple as much. By destroying the phone, they're effectively reducing the number of users. If they sold it, the number of iPhone users stays the same. Not to mention that it makes quite a dramatic statement: "I'm so upset, I'd rather lose $xxx dollars than continue passively supporting Apple's policies"