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Hey Bemmu! Glad things are going well, man. I have a suggestion for your time-to-first-product problem. Find a candy that has a long shelf life, and during you
by lxmorj 13y ago
Hey Bemmu! Glad things are going well, man.
I have a suggestion for your time-to-first-product problem. Find a candy that has a long shelf life, and during your normal packing process, pack and set aside shipments to be used as 'Welcome Bags'. Then, all you need to do when a new customer signs up is label and ship them. Even doing this once per week on your non-shipping weeks would significantly improve the average purchase-to-candy delay. Then, to avoid shipping them 3 packs in one month, you can just omit them from the very next ship list. What you're effectively doing is splitting the purchase delay into two chunks instead of one long one. This also means people's experience will improve over the first two months - they'll be getting candy more and more frequently for the first 3 - 4 shipments.
- bemmu 13y agoIn case where a friend subscribes, the subscriber would know that they missed a shipment though and it would be tricky to justify that to them. I think I need to just eat the cost and convince myself via some kind of analysis that it makes sense to pay. I didn't mention it in the blog, but giving Dropbox-style incentives to signing up your friends is something I am thinking of, so people being aware of what others are receiving would happen more in the future.
- Fuxy 13y agoHow about just putting a notice that the first package will be sent instantly/soon after subscription and the rest are to follow regular subscription schedule? That way you only send 2 but you send the first one earlier.