I was going to make this point, but more than just "things can change" - AOL keywords didn't start getting massively used in adverts/etc. (in the UK at least) u

I was going to make this point, but more than just "things can change" - AOL keywords didn't start getting massively used in adverts/etc. (in the UK at least) until pretty much when AOL were losing relevance, for search and most other things. Really, marketing trends shouldn't be used as a signal for much more than "marketing people like doing this"