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I've said this before, but if Twitter added a tier of paid accounts that offered analytics, scheduling and other features, I'd upgrade. Maybe there would be eno
by samsolomon 13y ago
I've said this before, but if Twitter added a tier of paid accounts that offered analytics, scheduling and other features, I'd upgrade. Maybe there would be enough revenue to keep the servers running.
- InAnEmergency 13y agoYou may be interested to know that Twitter does offer such things: https://support.twitter.com/groups/58-advertising#topic_247 https://support.twitter.com/groups/58-advertising#topic_247
- rcoder 13y agoFull disclosure: I used to work at Twitter, and this conversation came up all the time. I even proposed it myself as a naive new hire, and after a few good-humored suggestions from coworkers to run the math, ended up with roughly the following scenario: Say 1% of Twitter's active users would be willing to pay for such a service. (That's extremely generous, I think, but it makes the math easier.) At 240 million MAUs, that gives ~2.4 million paying users. Say the price was comparable to Flickr at $50/year. (Again, very generous, and probably out of reach of most users outside US/Japan/EU, but we'll try it for the sake of argument.) After up-selling each and every one of those users, the company could have annual revenue of about $120 million...or roughly _half_ what they cleared in Q4. Even with 2-3x organic growth in the next couple of years, it would be a dead-end in terms of revenue, and better-financed competitors would be able to push them around, poach their best staff, etc.
- ionwake 13y agoSo how do they make most of their money?