Realistically, most people aren't typing in domains most of the time, with search and social media being so common, but for that 1% of the time that someone typ

Realistically, most people aren't typing in domains most of the time, with search and social media being so common, but for that 1% of the time that someone types in somecoolapp.com when you only have somecoolapp.me, you could be losing out potential customers to a competitor, or have someone damaging your brand, or just inconveniencing and confusing customers (see http://nissan.com/ http://nissan.com/).