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actually i would suspect that Amazon partnered with zappos because zappos has a great company culture and brand, and amazon are having problems retaining theirs
by imajes 17y ago
actually i would suspect that Amazon partnered with zappos because zappos has a great company culture and brand, and amazon are having problems retaining theirs as they get bigger.
I am sure amazon doesn't need help doing supply chain - in fact I am certain there'd be significant savings to have amazon fulfill zappos' orders.
- mbrubeck 17y agoAmazon could definitely use Zappos' brand recognition in the shoes/fashion market. Amazon tried entering that market under its "Endless.com" brand: http://www.endless.com/ http://www.endless.com/ (I don't know how successful it's been.) Amazon would love to grow into every vertical market, but in branding terms many people still think of them as selling books and media, and maybe electronics. Buying a recognized brand is a significant shortcut, especially if that company can benefit in turn from Amazon's technical infrastructure. Full disclosure: I worked for Amazon from 2005 - 2008.
- Harj 17y agoi cant imagine Amazon would pay $840m just for zappos' culture and brand
- jrockway 17y agoThe actual letter from the CEO mentions that Amazon may be using Zappos' warehouse space, which is "closest" to the UPS Worldport. (Incidentally, Louisville may be UPS' hub, but my Amazon packages arrive fastest when they ship from the Indiana warehouse.)