4 ms·
They are using the Xbox as a gateway to the living room to launch other businesses, rather than trying to make lots of profit on the Xbox directly.
by sliverstorm 13y ago
They are using the Xbox as a gateway to the living room to launch other businesses, rather than trying to make lots of profit on the Xbox directly.
- JohnBooty 13y agoI think they'd like that to be the case, but it hasn't worked yet in that division's decade-plus existence. Unless we're going to say that the XBox is helping them sell SQL Server and Office licenses over in the other divisions.
- sliverstorm 13y agoIt's a long play. Xbox got them in to the fray. Xbox 360 got them to the front of the pack. Xbox One is probably where the plan is supposed to come together.
- prawn 13y agoThey've thrown a lot behind it, but I think it's also worth appreciating the headstart they were reeling in. The NES came out in 1983-85, Playstation came out late 1994 and Xbox in late 2001. Microsoft came in with a fairly cold gaming brand and new image.