I think it was disadvantageous that they tried to make such a big fuss out of their technology early on. They could have been a bit more stealthy, see what work

I think it was disadvantageous that they tried to make such a big fuss out of their technology early on. They could have been a bit more stealthy, see what works, and then scale up; that's probably why luck tends to favor the quiet guys over the loud ones.