Why can't people just acknowledge these things are cyclical? You love something, then everyone loves it, then it's not as cool and special, then people start t

Why can't people just acknowledge these things are cyclical? You love something, then everyone loves it, then it's not as cool and special, then people start to hate it, then they tear it down and find something else to love. Microsoft has completed that cycle and is now potentially going to be loved again, whereas Apple is nearing the end of their cycle and is started to be hated.