You could levy that same criticism on any company who leveraged an existing success to market and sell a less than stellar product or service. Many times peopl

You could levy that same criticism on any company who leveraged an existing success to market and sell a less than stellar product or service. Many times people will see a product or company and think "how simple, I could have made that ... why did they succeed?" Everyone has assets they bring to the table that help them succeed. For some it means they can create and sell a less than stellar product because they have existing leverage in a market that give them an advantage an average "Joe" wouldn't.