Large companies have big pockets and lots of people so they split their resources on multiple products. Things are very different for small companies and startu

Large companies have big pockets and lots of people so they split their resources on multiple products. Things are very different for small companies and startups. Losing focus for a small company is deadly. It is extremely hard to be the best in a single market, trying to do it in multiple markets is crazy. Best strategy for a startup is to find the best market they have a chance at dominating and focus all of their resources on it. Branding is just one of the resources you have. You want everyone to mention your product when they talk about you.