Understandable move, focus on the one big product. And as far as company name is concerned, nobody outside our tech bubble has ever heard of "37 Signals". The

Understandable move, focus on the one big product. And as far as company name is concerned, nobody outside our tech bubble has ever heard of "37 Signals". The Q & A does highlight the reality distortion field around the cult-like status of 37 Signals though: > Q: This is a really unusual strategy (..) No. No it isn't. But if Jason Fried claims it is, I'm sure that will be echo-ed on HN. (Not trying to be super negative, I consider 37 Signals a major source of inspiration, and I'm a Basecamp user.)