When a company is struggling, reversing the trend through sales growth is usually not the answer. That's certainly an important component after the emergency tu

When a company is struggling, reversing the trend through sales growth is usually not the answer. That's certainly an important component after the emergency turnaround stage, but you have to get the business on a stable cash flow footing before doing that, and that means intelligently cutting costs. There are many, many businesspeople who think "selling more" is the best way out of a turnaround situation. Most of them fail.