i've read a number of comments here who think the goal is to "extract the max dollar figure from customers". and they make that sound so negative. well, the t

i've read a number of comments here who think the goal is to "extract the max dollar figure from customers". and they make that sound so negative. well, the truth is that with that extra money, we hire engineers to improve our software faster so that we can deliver more value to our customers and be more competitive in the marketplace. our customers need to give us money to keep us in business and so that we continue to add value. if i took the least amount of money from them, i'd be doing them a disservice because they'd adopt my products, i'd fail them after a few years due to a lack of innovation, and then they'd be forced to go through a painful switch to a new platform. so yes, we do want the max amount of revenue. we want it so that we're paid and satisfied, so we can hire more engineers and acquire more customers, and give them the value and innovation they need over they years.