I guess I failed to make my point clearly. These were not necessarily bad ideas. The Kin got pushed out too early and too sloppily. It would have been better to

I guess I failed to make my point clearly. These were not necessarily bad ideas. The Kin got pushed out too early and too sloppily. It would have been better to kill the project before launch than what happened. Zune could have been a good brand but rather than sticking to their guns, they abandoned it. Live was another unifying brand that they gave up on too quickly in favor of new rebrandings -- Bing, Office365, etc. My point is that the constant jumping from idea to idea and rebranding instead of sticking with good ideas and revising until they're successful is a pattern of the Ballmer years that is a big part of Microsoft's lack of impact in the computing world over the past 5-10 years as Apple and Google and Amazon have risen to the forefront.