Yes, but market share isn't everything. If you're making 10% more per customer with 10% less customers, you're worrying about keeping less customers happy and c

Yes, but market share isn't everything. If you're making 10% more per customer with 10% less customers, you're worrying about keeping less customers happy and can focus on making the smaller group even happier for ~ the same revenue. I'd be interested in seeing your simulation if you decide to make it available.