Important to highlight that Taplytics is just 1 (ish) line of code to implement, which makes it incredibly easy to get setup. I chatted with Cobi about this be

Important to highlight that Taplytics is just 1 (ish) line of code to implement, which makes it incredibly easy to get setup. I chatted with Cobi about this before, but being able to segment your A/B test based on the install source (paid vs organic) would be seriously cool.