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I hear you. What I'm saying is not "leave zero customer surplus" I say don't create value purely by lowering prices. More specifically from the post: "Focus
by SteliE 13y ago
I hear you.
What I'm saying is not "leave zero customer surplus"
I say don't create value purely by lowering prices.
More specifically from the post:
"Focus fanatically on this: offering more value to every single customer than you extract from them with your pricing.
Do that by constantly adding more value to your customers life instead of lowering your prices and discounting your product heavily."
- jandrese 13y agoIsn't this the road to expensive bloated products full of feature that few people need? I know I get annoyed when some well designed tool adds a ton of features that don't really make it any better for me, and becomes more expensive in the process. Heck, it often becomes worse overall because all of those extra features make it slow and buggy.
- gacba 13y agoIf you are adding features for features' sake, then you are not adding value. Bloated products result when you add features without understanding their value to the customer base you serve. Of course, it could be that you serve such a diverse customer base that adding in "valuable" features creates bloat as a side-effect (Hi Microsoft Excel!), but for a SaaS app that is less than 3-5 years old, I think you'd be hard pressed to fit in this category.
- _delirium 13y agoI think you're less likely, but some people really do just need dead-simple things priced as cheaply as possible, so it's not necessarily a wrong decision, at least for some customers in some markets, to offer them something cheap and bare-bones and not really innovate much beyond the initial offering. I think that may be my favorite category of SaaS, something that does one thing with barely any options, and charges me barely any money to do it, but keeps up the service and a stable API reliably, and periodically drops prices as their own costs drop.