Well you've got a free plan and a paid plan: so first question would be what conversion rate do you have from free to paid users? If that rate is under 1% for

Well you've got a free plan and a paid plan: so first question would be what conversion rate do you have from free to paid users? If that rate is under 1% for active free users moving to paying users then it's definitely a value problem. (Active, not just made an account and a capture). If this is the case then you probably need to working on adding additional features that are paid only and valuable. If the conversion rate is alright but the total number of users is just too low that your paid users is too low, then it's not value problem, but rather a marketing problem. Two options in this case: your product is useful but the people who would use it don't know it exists, or your product is not fitting a market need. I'm pretty sure it's the first case, but validating that is difficult. As it's useful to you and does seem useful, the best step is to just try to get more people aware of the product. I'd recommend writing (or paying someone to write) blog posts detailing how your product is used. Tutorials on starting up a freelance business using your product to keep track of time for clients, or blog posts on time manegement using your product as a center piece would be good. Post those blogs up to twitter, HN, reddit, etc.