They need to if they're going to be serious about keeping the name "Paper" with no mention of 53. To me it seems an absurd goal because it will be very expensiv

They need to if they're going to be serious about keeping the name "Paper" with no mention of 53. To me it seems an absurd goal because it will be very expensive and has no substantive benefit for the product, But if having a single word generic mark on their application is desired they need to get out there and defend it. They will probably need to pursue "Papers By mekentosj.com" and other similarly named products to be successful.