I don't think they expect Facebook to license the name; I think they don't want to dilute their name. EDIT: Interestingly enough for me, I found it kind of rep

I don't think they expect Facebook to license the name; I think they don't want to dilute their name. EDIT: Interestingly enough for me, I found it kind of repulsive that King.com trademarked "Candy" but I don't find this repulsive (I guess because either I am a hypocrite, or because "Paper" is their entire product name).