Yeah but if you're a local newspaper (which is what this post makes me think of), your competition isn't the other local papers (if there are any). It's Craigs

Yeah but if you're a local newspaper (which is what this post makes me think of), your competition isn't the other local papers (if there are any). It's Craigslist, Google, etc. You aren't going to beat them because they aren't playing the same game as you. Being the last local paper standing isn't going to win you anything.