Microsoft has a long history of being focus on the marketing of developers, even as the main strategy to prevail and control the corporate IT market. Having a

Microsoft has a long history of being focus on the marketing of developers, even as the main strategy to prevail and control the corporate IT market. Having a CEO who shares a similar culture background as more than half the population of who currently employed in IT industry, brings to Microsoft a distinctive advantage when it comes to both selling to this market or attracting talent. Very clever move. Kudos to Bill G. On the other hand, contrary to Ballmer, the new CEO will be under strong influence of Gates and the investors.