Keep in mind that traditional radio is rapidly becoming an unappealing choice for audio consumption by tech-savvy drivers. Slacker, iHeart, Pandora, Bluetooth

Keep in mind that traditional radio is rapidly becoming an unappealing choice for audio consumption by tech-savvy drivers. Slacker, iHeart, Pandora, Bluetooth streaming, etc. are slowly taking over the space and none of those can be interacted with via traditional physical buttons. I, too, strongly dislike the lack of tactile feedback on touch screens, and the lack of physical buttons for simple things like opening a sunroof is really annoying. But in reality it's becoming more and more difficult to keep all the hard buttons on a dash. Drivers and passengers want more options, customization, and media in their cars, not less. If you ignore their preferences too much they're just going to pick up their phones and use them while driving instead of messing with a clunky interface and screen lock-outs.