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If you are doing analytics of your users (instead of measuring your advertising), then you can use IDFV and should not be using the IDFA. The IDFV should always
by VintageCool 13y ago
If you are doing analytics of your users (instead of measuring your advertising), then you can use IDFV and should not be using the IDFA. The IDFV should always be the same whenever your app looks at it, whereas the IDFA is subject to change depending on the user's privacy configuration.
- shacked 13y agoIDFV would be perfect. Just need to be aware of one caveat, if the user deletes all apps from a developer (or is on another device) and reinstalls an app, the IDFV will be different. Seems like they could come up with a solution that hashes some company and user attributes to provide a consistent ID across all of a single developers apps.