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Whats wrong with using the highly reliable IDFA for install attribution? 1) Allows the advertiser to know exactly which publisher provided the install, thus all
by interg12 13y ago
Whats wrong with using the highly reliable IDFA for install attribution?
1) Allows the advertiser to know exactly which publisher provided the install, thus allowing for fair billing.
2) Allows advertisers to study users on a app-level to see which sources provide the high quality users.
3) Ultimately helps ad networks target more relevant ads to users, providing a better user experience and higher eCPMs for publishers.
You won't see any ad units that you don't like disappear - the transaction point for the advertiser will just be the click rather than the install.
This is only going to push the industry away from the heavily favored CPI pricing to CPC pricing.
- flipped_bit 13y ago> This is only going to push the industry away from the heavily favored CPI pricing to CPC pricing. Which is really not ideal: 1) Why pay for clicks to direct users to the appstore? At the very least, it should be only those users who download the app where the campaign effectiveness can be truly counted as a success. 2) What about post-install? Some advetisers rely on this to truly measure their return on ad spend. It helps them focus on the users that really matter.