UI is fantastic! * Its Facebook's attempt to bubble wrap you in what it thinks you fit. * Flipboard,Circle,NewsStand ... Why this ? *My Question would be, is it

UI is fantastic! * Its Facebook's attempt to bubble wrap you in what it thinks you fit. * Flipboard,Circle,NewsStand ... Why this ? *My Question would be, is it not essential to have USP for an established company to launch a product of their choice ? #justasking.