My point is that people do a lot of things as signals to groups. When someone (apparently not you) goes out of his way to tell people he doesn't watch the Super

My point is that people do a lot of things as signals to groups. When someone (apparently not you) goes out of his way to tell people he doesn't watch the Superbowl, maybe because "European football is so much better" or "grown men playing with balls", he's making a statement about himself to others. Same with those people who are so eager to tell you they don't even own a TV--they're projecting an image, they might as well wear a t-shirt that says "too cultured for television". When you posted here wondering why people try to hard to be accepted, that was your way of telling others "I am the kind of person who doesn't care about expensive clothes or following popular trends".