One of Facebook’s board members is an investor in FiftyThree. This line tells the whole story. This isn't just the case of a large company perhaps not noticing

One of Facebook’s board members is an investor in FiftyThree. This line tells the whole story. This isn't just the case of a large company perhaps not noticing another product in the digital space with the same name. This is very deliberate, and the CEO comes across as flabbergasted with Facebook's decision.