I guess this is just a sign that I am getting crotchety, but headlines like this just anger me: Why we love/like X, And why you should, too My immediate react

I guess this is just a sign that I am getting crotchety, but headlines like this just anger me: Why we love/like X, And why you should, too My immediate reaction is always something along the lines of, don't presume to tell me why I should like anything. Tell me why you like it, and be done with it.