Doing it any other way involves different tradeoffs of time, money, skill, and maybe lock-in risk. This is what you're paying for. The cost of that is the dif

Doing it any other way involves different tradeoffs of time, money, skill, and maybe lock-in risk. This is what you're paying for. The cost of that is the difference between hosting yourself on Amazon and what Heroku charges. That's the cost to your business of using Heroku. This cost has steadily increased. This isn't rocket science, and it certainly isn't burgers at a restaurant. I get that for some people that cost is a worthwhile expenditure, but as that divide widens, the number of people it makes sense for will decrease. To try and equate this to your burger analogy, if raw beef kept dropping in price, but restaurants all charged the same, more people would cook at home, no? Now, imagine you're feeding 100 people a day. At some point the cost savings of cooking the beef far outweighs the luxury of sending 100 people to a restaurant.