My understanding is Macklemore (a man, not a band) is pretty wealthy, so I suspect it was mostly his dollars behind the track, including for distribution. That

My understanding is Macklemore (a man, not a band) is pretty wealthy, so I suspect it was mostly his dollars behind the track, including for distribution. That leads to the other interesting part- if he's already wealthy, does he care if the track makes a lot of money or not? But, yes, for most any other hit pop song you'd be right.