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We're committed to our B2B project so the answer would have to be no. That said, while working part time on it, we've tried the following of your suggestions:
by wlj 13y ago
We're committed to our B2B project so the answer would have to be no.
That said, while working part time on it, we've tried the following of your suggestions:
- We've experimented with pricing for circa 12 months. We've tried our Pro accounts at $9.99, $14.99 and $19.99. Both the higher prices have resulted in a significant drop off of Pro account upgrades. We've also had a "contact us" Studio plan at $79.99 with no takers.
- We've been using Ghost Blog Writers[0] to create content on our blog (great service BTW) which has resulted in an upswing of organic traffic. We've also used this content in monthly newsletters to our customers although we haven't really offered up-selling or discounts via this channel.
- We do interviews with existing Pro customers[1] and post these on our blog.
- From 2008 until late 2012 we ran Facebook and Adwords campaigns. A considerable amount of our customers has come from this channel.
[0] http://ghostblogwriters.com/ http://ghostblogwriters.com/
[1] http://www.photoswarm.com/blog/category/interviews/ http://www.photoswarm.com/blog/category/interviews/