One of the first startups I was asked to work for was doing a Java widget for decoding video in the browser -- no plugins required. This was before Flash took

One of the first startups I was asked to work for was doing a Java widget for decoding video in the browser -- no plugins required. This was before Flash took over that area. I didn't get how it was supposed to make money until they hinted at porn. I suspect that's in the category of "things one step removed".