Ask yourself a question: Would it make a difference if Photoswarm was making 2-5x the money it's making now/if it had 2-5x the users? If the answer is, "No, ou

Ask yourself a question: Would it make a difference if Photoswarm was making 2-5x the money it's making now/if it had 2-5x the users? If the answer is, "No, our new B2B project is too big/too profitable/too exciting for us to devote time to Photoswarm," then maybe the answer is to just let it sit on the sidelines, or to sell it if you can find someone who will take care of your baby. If the answer is, "Yes, that would be awesome, we'd love to go fulltime on it!" then the answer might be to see if you can 2-5x your revenue. In that case, here are a few things to try: - Charge more. Double or triple all your prices (for new customers) and add a "Call us" enterprise plan for a few weeks. See if it impacts signups at all. - Do email marketing. Send out monthly newsletters to your 16,000 customers, with online photography tips, and subtle upsells and discounts. - Expand your reach. Make some cool photography resources or infographics or do a case study with a successful customer, and post it online. Make it sharable. Offer details/more cool stuff in exchange for an email address. Then refer to the last bullet. - Do targeted sales. Use Facebook ads/adwords to advertise to photographers. Use LinkedIn mail to reach out to photographers that might use your service. Ask them about their business, ask them for advice for your offering, offer them free months of service as thanks, etc. - If you have good traffic, do A/B testing. Test the parts of your funnel for maximum conversion: ads, landing page, signup process, payment page, initial user login, lifecycle emails, etc. If you want more advice in this direction, do another Ask HN. :)