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I'm a long way from shopping at one of the stores mentioned, but when I walk past them at the mall, what strikes me is how expensive they look. Not just the cl
by chiph 13y ago
I'm a long way from shopping at one of the stores mentioned, but when I walk past them at the mall, what strikes me is how expensive they look. Not just the clothes, but the store itself. Expensive locations, expensive build-out, expensive fixtures. Lots of employees.
I don't expect them to look like a discount merchanter (naked fluorescent bulbs, racks from last century), but there's something to be said about cheap chic. Which Forever21 (a favorite of the nieces) and H&M seem to get.
- bluedino 13y agoThe build-out costs are probably offset by how low mall rent is these days. You could take the same idea when it comes to food, look at how many flat screen televisions are inside a B-dubs or how much more it probably costs to built a Chipotle or Panera than it does a Subway. No wonder a meal at the previous two costs $10+, and Chipotle is considering raising prices because sales are so high. But the million dollars it costs to build the restaurant over 5 years is probably a drop in the bucket compared to food and employee costs.