> the whole idea of "semantic html" is another cargo-cult -- people conflating the webpage (a presentational output) with some intermediate format, forgetting t

> the whole idea of "semantic html" is another cargo-cult -- people conflating the webpage (a presentational output) with some intermediate format, forgetting that REST, JSON, DBs et all are far more appropriate for that repurposing of content. Exactly right. The semantic content is structured data, not HTML. If you want to decouple semantic content from presentation, that's what your API is for. HTML is a presentation format.