Sounds like a cookie-cutter case of the Innovator's Dilemma. An established company with high-end, high-margin customers ignores or neglects a low-end market du

Sounds like a cookie-cutter case of the Innovator's Dilemma. An established company with high-end, high-margin customers ignores or neglects a low-end market due to lower margins and the threat of cannibalizing their high-margin business, allowing for someone else to swoop in and do it instead, again becoming the top of the heap.