This was another comment they made in the earnings report: As for price, it's up to the developers to choose where to set the price. I would think as the insta

This was another comment they made in the earnings report: As for price, it's up to the developers to choose where to set the price. I would think as the installed base grows, it makes sense to have lower prices but that's totally up to the developer. Which is the dumbest thing I've heard in my entire life. The number of PCs+Macs FAR supersedes that of iPhones, and computer software pricing isn't driven into the ground. Based on Apple's dodgy behavior at WWDC, I believe Apple likes the high churn for their bottom line. Remember: "Best Non-Holiday Quarter Ever". It doesn't take a genius to figure out that the demographic driving the store likes quick fixes and ridiculous apps like "Moron Test", "Sally Salon", etc. It's their digital gumball machine spanning 75 countries.