There are many types of blogs: the family-oriented types, the 5-stories-per-day magazine-style types, niche review/guide types, "semi-anonymous" technical opini

There are many types of blogs: the family-oriented types, the 5-stories-per-day magazine-style types, niche review/guide types, "semi-anonymous" technical opinion/discussion types, etc. Some styles of blogging are more suited for money making, but obviously take a lot more effort (especially so when you are competing for eyeballs against established full-time blogger teams). Techies and geeks often tend to use blogging as a form of intellectual expression, about their opinions on their field of interest, or to talk about things they've done or are working on. This type of blogging is often reactive to others' opinions, news from major outlets and aggregators, etc, and often become decentralized conversations. Family-oriented blogging usually takes the form of show-and-tell when they're going through something exciting in life and blogging can be a nice complement to their IRL social lifes. In the end, blogging is what you make out of it. It's not a magic pot of gold and can look like anything between an old-school Geocities guestbook and a professionally written magazine. If you want to do it for fun and/or for expressing yourself, just go ahead and do it. Who cares if no one is reading (yet)? But, if you want to do it for money, then treat it as a step into a journalism career, not as a retirement fund.