How about a negative economic impact? The event itself creates distortions that many unsophisticated merchants are not able to predict. I work at a restaurant,

How about a negative economic impact? The event itself creates distortions that many unsophisticated merchants are not able to predict. I work at a restaurant, and the owner almost certainly lost thousands of dollars today due to very little demand. (We were severely overstaffed and also had to throw some food away. We weren't open last year so predicting this was non-trivial.)