So the success of the user experience is dependent on the customer intuiting some system over multiple visits? I rarely go to Chipotle, but I ended up there a

So the success of the user experience is dependent on the customer intuiting some system over multiple visits? I rarely go to Chipotle, but I ended up there a few days ago and ended up saying I wanted steak on my burrito 3 or 4 times because I didn't know their system. You may be a Chipotle Expert, but I don't think ordering food should require a certification.