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To Succeed, Growth Hacking Has To Focus More On Product Than Marketing
- timwut 13y agoAn evolution of the term 'growth hacking'? Interesting take.
- zht 13y agoin business school (or any Marketing 101 class) marketing doesn't actually mean strictly promotion/advertisement. one of the traditional four ps is product, but I guess the term marketing has been overloaded
- jkw 13y agoI didn't want to be pedantic but I felt the same way. The term marketing means much more than just promotion. It also encompasses word-of-mouth, branding, positioning, amongst others, which are the other valuable things the author recommended.
- rsobers 13y ago"Find someone who’s a great product person and who really knows user experience and understands user value..." I think the author is missing the point. Even the best products can falter if the company doesn't know how to get distribution. Unless you're an extreme outlier, you'll need both great product and great marketing. And that's really hard to get in one person.
- mjffjm 13y agoI think this video by Chamath Palihapitiya about FB growth strategy is super interesting (http://www.youtube.com/watch?v=raIUQP71SBU http://www.youtube.com/watch?v=raIUQP71SBU). Relentless focus on building the thing the customer wanted vs focus on viral marketing strategies. That said, they had an inherent viral growth strategy by targeting their initial user base to a very sociable/vocal college crowd. That wasn't a growth hack, it was merely solving a problem that most college kids had.
- enigmabomb 13y agoGrowth hacking is largely gimmick driven. It's about quick wins. Here's an article I wrote about why gimmicks have to work with the product: http://joshuaziering.com/on-marketing-gimmicks/ http://joshuaziering.com/on-marketing-gimmicks/
- easy_rider 13y agoI thought "growth hackers" were media buyers and blackhat SEO'ers.