Microsoft ads were more product-centric (which were not that good too) rather than being emotional. In my opinion a recent trend of tech ads is to touch a cord

Microsoft ads were more product-centric (which were not that good too) rather than being emotional. In my opinion a recent trend of tech ads is to touch a cord of the consumers ( e.g. Google[https://www.youtube.com/watch?v=gHGDN9-oFJE https://www.youtube.com/watch?v=gHGDN9-oFJE], Apple[https://www.youtube.com/watch?v=jiyIcz7wUH0 https://www.youtube.com/watch?v=jiyIcz7wUH0]. Well Microsoft is shifting focus to that with this nice commercial.