> How is offering a few extra lives, extra moves, a powerup, or another set of levels for a buck or two apiece at all fraudulent? Do you think users don't under

> How is offering a few extra lives, extra moves, a powerup, or another set of levels for a buck or two apiece at all fraudulent? Do you think users don't understand what they're buying? Because the audience is kids who don't understand the value of money and whose parents aren't tech savvy enough to turn off IAPs in the kids' gaming tablet. Kids go and download these "free" games from the market, then play for some time and get the offer of buying some in-game diamonds with real money and either do the purchase without knowing what their up to or get their parents to pay for it. In many countries there are regulations about marketing stuff for kids, but these games do not fall under the regulation. There's no doubt that the execs of gaming companies know that a lot of the money they are getting is from kids who do not understand the value of what they are getting.