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Would you be as likely to order "truffle mac & cheese" at a hipster restaurant if it instead said "mac & cheese with artificial truffle flavor?" The point is t
by gammarator 13y ago
Would you be as likely to order "truffle mac & cheese" at a hipster restaurant if it instead said "mac & cheese with artificial truffle flavor?"
The point is to correct the false but general perception that truffle oil is in any way derived from fancy mushrooms. If people like the flavor and still want to eat it, that's fine, but right now it's used to give an air of faux luxury.
- stevesearer 13y agoI used to work at a movie theater with a guy that asked patrons if they wanted butter flavoring on their popcorn for this reason. It wasn't butter so he wouldn't call it butter.