The key difference here (and this is true on Apple's App Store also) is that the publisher name is directly under the app name. Users in general are aware that

The key difference here (and this is true on Apple's App Store also) is that the publisher name is directly under the app name. Users in general are aware that there are many scam/fake/imitator apps out there, but the publisher name provides a quick way of verifying the legitimacy of an app. Compare that with the Windows Store screenshot where there's literally no way to tell which is the real one. The existence of this problem is shitty, absolutely, but on Android and iOS there exist viable, discoverable workarounds. On Windows Store...